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You LOVE merch? You want LIVE? Rabu-rabu LOVELIVE!

LoveLive! Series is so popular in Japan, even in Japan trends on Twitter. The series is kept alive through with their merchandise sales not only in Japan, but in other different parts of the world. So what did make this series so popular? Again, it is because of their merchandise sales (Don’t make me repeat, haha). Also, it is because of the fans who were continuing to love and support the LoveLive! Series!

So what are the seven popular LoveLive! items or merchandise which were so trendy? You can find out by reading.

1. Nesoberi Plush Dolls

Nesoberi Plush Dolls are series of Plush Dolls made by SegaPlaza, a division of SEGA. They were bought either online as package for arcade catcher machines, or in individual. There are many types of Nesoberi Plush Dolls, according to their sizes. They do have a name or acronym in size, but I didn’t have time to memorize them. There is also a Tera-sized Nesoberi Plush Doll, which its size was almost the same and proportional to a normal-sized human being.

These plushies are very cute to cuddle and to look at, especially if you are sleeping with it! This kind of merchandise is so popular to have, especially if you really love LoveLive!, or even your favorite girl from that series!

2. Figures (All Types and Categories)
Am I too sexy to you?

There are many types of figures to choose from. They can be Nendoroids, Scale Figures, Prize Figures, or even articulated figures like Figma. Scale figures are the most expensive of them all because of the detailing, and paint job costs. It’s up to the LoveLive! fan which type of figures that he or she must buy, whether it’s a set, or even a one-girl-only-focused line of figures (I can call this an ‘oshimen’ figure collection).

My Nendoroid figures of Nozomi Tojo, and they come with two variations, the costume and the training outfit variations.
3. Gears and Apparel
Here comes Ruby! It’s a Koi ni Naritai AQUARIUM Graphic T-Shirt by KADOKAWA ASCII Media Works.

Wanna change your appearance? Do you want to be different from a usual commoner you see in the streets everyday? From gears (i.e. sling bags, arm bands, shoes and foot wear, caps) up to apparel (i.e. T-shirts, jerseys, socks), these are everything you need if you are really a hardcore LoveLive! fan.

Prizes of these may vary depending on its type and popularity. Exclusive ones were more expensive, so try buying if you really want it, but not if you think it’s obvious that it has also limitations. Graphic T-shirts were the popular ones to buy. Also, they were prone to discoloring if not washed properly, so be careful! There are two or more ways to get them. First is buying them online, and the second one is to get them in the local Anime conventions. There is also a third, in which you can get them by attending a certain event, and eventually you will get them as freebies.

Graphics T-Shirts, as shown and worn by the VAs of Aqours.

LoveLive! gears and apparels can be authentic or fan made (bootleg). For the bootleg or counterfeit ones, it is recommended that you should exercise caution when buying, especially online. Since buying those bootlegged or counterfeited gears and apparels are considered illegal or likewise having no permission or consent from the LoveLive! series.

4. Charms, Keychains, and Swings
“My heart is shining because of you.”

There are many ways to get these items in your LoveLive! collection of items. First is getting them through Gacha machines, wherein you shall insert some coins and then you get one character randomly. The second one is again you buy them online. Sometimes, they come as set, and they can be split by group buying (One person will buy the set, and then he or she will split the set by selling the other items in the set to certain group or individual).

These key chains, swings, and charms can be used for your keys, bags, as well as your light stick. Also, these can be used for your art bag (sometimes called as ‘ita-bags’)!

5. Multimedia (Blu-Ray, DVD, Photo Sets, and Audio CDs)
The Final LoveLive! µ’sic Forever Blu-Ray Cover

These type of merchandise shall never be disappearing from this list. If you just downloaded some videos containing the Anime, live performances, and music, don’t forget to show your love to them by buying their authentic Blu-Rays, DVDs, and audio CDs. In some of these multimedia mentioned, there are sometimes included with exclusive photo sets — photo sets of the actual voice actresses who voiced the characters in the LoveLive! series, as well as some still screenshots from the Anime. And yes, they serve as your legendary treasures!

6. Limited Light Sticks
Does it need a caption? Of course! This is the light stick used during the Aqours 2nd LoveLive! tour.

During their live show performances, lights sticks are used. There are standard and limited editions of some light sticks. The standard one was never labeled as ‘LoveLive!’ item. Though they were manufactured by some companies, like Ruifan Japan, they come by many variations. The limited ones were expensive, since they can be only gotten exclusively during the event, or even getting them through advanced pre-order.

This is what it looks like when they were used during an event screening, or even in live performances.
7. Uncategorized Items
Items like this one, the keyboard rest mini cushion, are falling under this category.

There are other LoveLive! items or merchandise in which they never fall on the six categories above. This shall include wall clocks, mugs, ball pens, smartphone cases, and other more items. They surely have their purpose when bought, aside from displaying them.

Infringing Merchandise

Edited as of February 13, 2021

LoveLive! Series has released a press release statement with regards to the incident that happened which involves an individual or group doing marketing of the infringing merchandise which is against the series’ terms. You can read more about this by clicking or tapping this link below.

Related: LoveLive! Series’ Advisory on Infringing Merchandise


There are seven popular LoveLive! merchandise for fans to buy. They are:

  1. Nesoberi Plush Dolls
  2. All Types of Figures
  3. Gears and Apparels
  4. Charms, Swings, and Key Chains
  5. Multimedia (Both Audio and Video)
  6. Limited Light Sticks
  7. Other Uncategorized Merchandise

These merchandise can be either standard or limited releases. Limited or exclusive ones were more expensive than the regular/standard ones. It is important that a person should know the authenticity of these items to ensure the full support and love to the LoveLive! series.

Inori Donz

Inori Donz is a blogger, video gamer, Anime enthusiast, bicycle rider, and Anime figure photographer. His favorite area of concentration is 'LoveLive! Series', where he plays its featured smartphone video games, as well as watching its Anime series counterparts. "I like Anime, toys and figures, and mostly, I like playing free-to-play video games. Definitely not your usual commoner you see everyday in the streets." He started his blogging journey since December 2013, with a free WordPress blog, named 'IemDonz Blog'. That free blog contains most of his Anime figure photography works, as well as some of his opinions and experiences in the Anime world.